• Snyder is a leading research institute comprising of 104 clinicians, clinician-scientists and basic scientists at the University of Calgary.
  • Snyder performs medical research leading to discoveries that improve the lives of chronic disease sufferers like cystic fibrosis and type-1 diabetes patients.

The Challenge

Snyder is a leading research institute comprising of 104 clinicians, clinician-scientists and basic scientists at the University of Calgary. Snyder performs medical research leading to discoveries that improve the lives of chronic disease sufferers like cystic fibrosis and type-1 diabetes patients.

Snyder’s website had years of research work. However, since they had 3 distinct audiences - prospective students, grant providers and faculty, it was difficult for them to present content in a way that is easily accessible and meaningful for all audiences. Pages were hard to find and navigation wasn’t consistent. The design was also outdated and did not highlight the importance of the work done at Snyder.

The Solution

When Snyder hired Grype to refresh the design of their website, our first question was “why do you want to redesign the website?”. This led to a detailed discussion that uncovered many other hidden issues mentioned above.

We started the project with a site audit where we created a sitemap of all the pages and created an information architecture from scratch. This was followed by targeting and grouping content by audience. We created crisp topic landing pages for individual website sections, e.g. http://snyder.ucalgary.ca/resources, along with a contextual left hand navigation menu that changes based on what section a user is at. All this was done on Drupal 7 CMS and related modules.

The new design highlighted the value and impact of Snyder’s work much better and they were able to communicate more precisely with their target audience. Each page can now be accessed within two mouse clicks. However, the design could not be made mobile responsive due to a restriction by the university IT that prevented us from introducing a responsive mobile framework on the website.

The website had over 100 pages so we asked the client to start migrating content as soon as page templates were available and the new website was launched on time and budget.

Following launch, the Snyder team was trained to maintain the pages themselves and Grype is helping them with further improvements and development features.

Start Your Conversation Now