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You’ve decided your association needs to improve your membership site. You’re now on the path to creating what is to become a vital part of your association’s growth. You’re eager to get started and looking for direction on the best course of action - do we custom-build a membership site or is a template solution good enough? You want your membership site to be professional and engaging and worth the investment! This blog is to help you understand the differences and the benefits between a custom-built membership site and a template option.
Understand The Goal of Your Membership Site
To begin your journey, we need to understand what a membership site is and its purpose in your association. A membership site, or member portal, offers exclusive gated access to a member-focused experience and member-specific content and benefits. On top of the improved member experience, a well-designed membership site can help automate operations and make membership communication seamless. A membership site can save your association time and money and keep your members fully engaged in your association.
What Are My Options for a Membership Site?
Just like regular websites, there are template options and custom built-from-scratch options. There are many vendors that offer template member portal products or customized member portal development services. The time required to investigate all the options is daunting. Let’s narrow the field by digging into what your association’s needs are.
Start with Establishing Your Needs
To determine the type of member portal that is right for your association, look internally at your association’s needs and goals. Write down your whys and your pain points. What problems do you have that you want your membership site to solve? Think about the ways a membership site can help your team perform your work. Are you hoping to improve member onboarding, event registration, or access to member benefits? Once you understand your big-picture goals, you can create a list of the features you want on your membership site.
Another important consideration is your internal resources: your financial resources and the staff hours that you are willing to devote to this project. Do you have developers or tech-savvy people on your team who can make membership site decisions and maintain the site, or is your team swamped as it is and you want to outsource the maintenance to a third-party vendor? Do you need your membership portal up and running quickly, or do your needs require customization and have a longer timeline in mind? Once you have answered these questions, then you can find the solution that is best for you.
Two Main Options: Custom Built Membership Site or Template Membership Site
You have two options, let’s explore the pros and cons of each here.
The Template Membership Site
For small associations, the most popular option is a template solution. A template membership site is pre-built and comes with the structure and basic popular features. Some features that are generally included are onboarding support, easy browsing of member benefits, events listing, member database, website builder, membership renewals, and integration with a CMS.
Who Are Template Membership Sites Best Suited For?
Templates are the go-to for associations who are not in a position to make a major investment or have limited staff resources. Templates cost less and entail a quick development time. This could also work for you if you want a pretty straightforward membership site with a few simple benefits. Many companies offer template software solutions, each offering different features with their own area of expertise. For example, one might work best for a certain country, or a certain size of the association. One may integrate well with your accounting tools but not do well with a learning management system, and vice versa. Keep in mind, they are not all easily customizable and one size cannot fit all.
When to Avoid Template Membership Sites
Templates may not be a good fit for an association that wants a truly customized user experience for members. The web page templates are highly structured and are not able to organize your information as you may want to. You may want special features or integrations on your membership website that the templates cannot accommodate. You could run into some headaches when something breaks or you encounter a security issue and you cannot easily find technical support. As it is a template, they are not as unique in design and feel as a custom-built membership site.
A Question of Ownership
One important thing that should be taken into consideration is the issue of ownership. With a custom-built website, your association owns your member portal. (Make sure your contract says you own it!) For templates, however, the bones of the site do not belong to you. Switching at some point in the future will involve migrating your data and content, asking your members to move with you and change is rough on everyone.
Template Membership Sites Pros vs Cons
- Pre-built for faster start-up.
- Lower cost ($60-$700/month).
- Many template vendors to choose from.
- Limited creatively.
- Integrations are not always possible.
- You do not have ownership of the membership site you are licensing.
The Custom-Built Member Portal
For the association with a tech budget, high-level needs and the desire to control the look and feel of their site, a customized member portal is the gold standard. With a custom build, you can design your membership website the way you want with the user experience you want. You can have the features that are essential for member retention and membership management and include the integrations you need. You’ll get to work with developers who can walk you through your project and offer on-demand technical support.
A custom member portal allows you to not only control the design of your page, but create automation for a lot of your back-end office work.
When To Avoid A Custom Membership Site
A custom membership website is not without drawbacks. As you are starting from scratch, development time takes months. A lengthy project takes a lot of effort and staff hours, not to mention unforeseen delays that can come up along the way. (Think: the project lead at your association goes on leave!) Another major concern for most people when it comes to a custom membership website is the cost. It is a huge leap from the cost of a template build.
Custom-Built Membership Sites Pros vs Cons
- Custom design.
- All the features you need.
- Ongoing technical support.
- Ownership of the site.
- Longer development time (4-6 months).
- Higher cost ($5,000-$30,000).
- Ongoing time commitment from staff.
- Maintenance costs.
Can We Have the Best of Both Worlds?
It is common for an association to be at a stage in their growth where the template membership sites on the market do not meet their needs, but the time involved for a custom-built membership site would delay their momentum. They may not have the budget or time for a custom-built membership website yet also want more support, features and integrations than a template solution offers. A hybrid model is something to consider.
I Want to Demo the Hybrid Option!
We have created the latest membership website technology: a unique member portal template that is a hybrid of the custom and template option, called Member Lounge. Member Lounge is designed to engage association membership and will guarantee happy members!
The Member Lounge Advantage
Member Lounge offers you a quick and easy setup with a beautiful pre-built membership website. It gives you the ability to create the customizations and integrations on your wishlist. Member Lounge offers support throughout your project setup and provides ongoing maintenance, hosting, security updates and development services.
Cost & Timeline
Member Lounge is not less expensive than a custom-built site in the long run, but it gets you a highly engaging membership site up and running in just a few days! The membership site also belongs to you. You do not licence it.
Book a Demo
Learn more about Member Lounge and see a demo by booking a call with our team today!