Join the live video podcast for associations!
Explosive Growth for Associations
Through Better Membership Management
Tuesday, October 12, 2021 at 3:00 PM EST
Let's talk about:
- Levels of engagement.
- Understanding your members' motivation.
- Various member types.
- How to cater to a broad spectrum of members.
with Elizabeth Weaver Engel, Association Management Expert,
Chief Strategist for Spark Consulting
Be More Profitable
Grow Your Membership
Further Your Mission
In this podcast, we will discuss member engagement by understanding different types of members and categorizing them by their level of engagement. Some will be magazine members who just pay their membership and get the magazine in mail and others will go all the way to volunteer for the association. The benefits should be designed to cater this broad spectrum of members. The way to do this is to understand the member base by asking qualitative questions and understanding why this membership is important to them and what they are looking to achieve by participating in the association programs.
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