About This Episode
In this episode, we talk about how to create a member-focused culture where decision-making focuses on your membership and creates an active association where members want to be. We redefine member engagement, discuss the continuum of engagement for different types of members, and how lean start-up methodology can help associations thrive in a resource-poor environment.
We walk about the user experience of members and if your association’s ways of connecting with members are internally focused — highlighting your board, your team, and your achievements — or member-focused, offering member awards, opportunities, and even group discounts for good measure!
About Our Guest
Elizabeth Weaver Engel has more than 20 years of experience in association management, including membership, marketing, communication, sponsorship, fundraising, technology planning and implementation, social media, and internet strategy.
She is also the Founder & Chief Strategist of Spark Consulting LLC, a consulting firm that provides strategies membership, and marketing services for associations.
We are lucky to have her with us!
Ready to Improve the User Experience of Your Members today?
Get your copy of the Member-Centric User Experience Checklist & Worksheet that we put together from recommendations made by Elizabeth during this episode.
Want to learn more about how to engage your members?
Register for our upcoming webinar or live podcast! You are sure to get value here.