Keep Your Association Relevant: A Membership Model That Leads To Member Retention with Randall Craig

Learn how to re-envision a membership model that will help your associations stay relevant and increase member retention. with the best-selling author on Digital Strategy for Associations Randall Craig, and host Farhad Khan

About This Episode

Associations are always busy juggling new member recruitment, member retention, and member engagement — but do they have the right mindset to scale their membership? In this thought-provoking episode with our inspiring guest, Randall Craig, CEO of Pinetree Advisors, Randall challenges the traditional wisdom of member-based associations. Listen in as Randall shares his wealth of experience and explains how you can improve member engagement and retention.

About Our Guest 

Randall Craig is a best-selling author and advisor on digital strategy for associations. He has won the Greiner Award from CSAE for making an impact in the association space. He continues to carve a path as a digital innovator and has taught at numerous executive education programs, hosts professionally speaking TV, and frequently appears as an association expert with over 350 national news network interviews. Randall has served at the board level for several national associations and has also been inducted into the Canadian Speaking Hall of Fame.

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