Everyone in attendance agreed that their common challenge is renewals. They consistently struggle with renewals, and chances are your association does too. Don’t beat yourself up if your association currently struggles with retention – you aren’t alone.
How do you increase renewals? Simply put – through engaged members. If your members are engaged, they will renew their membership because they are getting value and see a return on investment.
That is why I decided to address the issue of member engagement. Increased member engagement will lead to member retention, and in turn, a more prosperous association where your members see the value they are getting by being a part of it. They will fully understand how much they are gaining, and won’t want to miss out.
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