Podcast
Episode 10: Targeted Marketing & Audience Segmentation for Associations, with Kerstin Heuer, Owner of HeuerDesign | Non-Profit Today
Episode 9: How to Improve the Governance Culture & Productivity of Your Association's Board with Christina Becker, VP of Consulting & Online Training at Becker Associates
We speak to Christina Becker, VP of Consulting & Online Training at Becker Associates, a family-run business that focuses on supporting boards to be productive, impactful and have a positive impact on the association they represent.
Episode 8: How to provide ongoing training to your team members, with Denise Amyot, CEO of Colleges and Institutes Canada
In this episode, we speak to Denise Amyot, the president and CEO of Colleges and Institutes Canada (CICan). CICan is an association of colleges and institutes in Canada and they support businesses by helping them identify training needs and by delivering specialized trainings for their employees.
Episode 7: Building a great team for your professional association - Aydin Mirzaee CEO Fellow.app
Serial entrepreneur and CEO of fellow.app Aydin Mirzaee joins us on this episode. Previously the co-founder and co-CEO of Fluidware which is now owned by SurveyMonkey.
Episode 6: Why non-profits should invest more in creating strategic partnerships - Mike Ward, former Canadian diplomat
We are excited to have Mike Ward in this episode. Mike is a former Canadian diplomat who held senior assignments at Canadian embassies and consulates in Turkey, Saudi Arabia, Poland, Ukraine, the United States & Thailand.
Episode 5 - Making decisions based on market data - Shanyn Silinski from Autism Canada
If you are in a leadership role, you know that making the right decision at the right time is very important in any business. In this podcast, we will talk about very important aspect of decision making: making decision based on market data.
Episode 4: How to create value for association members, with Michael Lachapelle, Founder at Business Model Fulcrum
The associations are going through a transformation. In this discussion, the core takeaway is value creation and how to determine what is of value to your audience.
Episode 3 - Embracing digital technology to drive innovation and serve members, with Jean-Claude Tétreault from the ACLS
The ACLS is at the forefront of using digital technology to serve their members across Canada. Their work serves as inspiration to other association executives looking to grow their organization. In this episode from Jean-Claude Tetrault, Executive Director of the Association of Canada Lands Surveyors (ACLS).
Episode 2: How to create a roadmap for your website with Osamu Wakabayashi, Owner Zen Ideas
Let’s say you want to improve your organization’s website. Where do you start? It’s important to understand what role your website plays in your organization’s marketing strategy and have clear goals about what you are trying to achieve.
Episode 1 - Corporate citizenship & how to create programs to engage with your community - Elizabeth Dove from Volunteer Canada
Elizabeth Dove joins us to discuss corporate citizenship. We go into an in-depth discussion about how to create community programs to engage your community and also get tangible benefits from it at the same time.