Podcast

Grow Your Membership with Smart SEO with Brock Murray

365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era with Scott Oser

Learn how to get your members, lapsed members and volunteers to reinvest post-Covid in this great episode with marketing expert Scott Oser.

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Episode 13: Engaged Members Stay Members: Stop Chasing and Start Investing with Beth Brodovsky

Learn from membership communication master, Beth Brodovsky, how to know your audience, commit to them and focus on delivering the member benefits that will get them excited!

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Episode 12: Accessible Web Design Without Tradeoffs: Leaving No Member Behind Online with David Berman

Learn from world renowned accessibility expert, David Berman, as he shares how inclusivity in web design benefits all your members and will help increase membership.

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Improve Your Member Experience with Smart Data Management, with Wes Trochlil

Managing the data of your members, prospects, donors, volunteers, staff and all your other stakeholders is a big task made much easier with a strategic approach to managing the data.

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Episode 10: Targeted Marketing & Audience Segmentation for Associations, with Kerstin Heuer, Owner of HeuerDesign | Non-Profit Today

Marketing for associations is not a simple task because their audience does not consist of one monolithic avatar; associations have members, prospects, sponsors, board members, donors and many other stakeholders. Learn about how to juggle your marketing strategy for all your audience segments from non-profit marketing leader, Kerstin Heuer. Kerstin has over 25 years of experience working with over 500+ nonprofits and associations to create their web design and navigation, email marketing, social media and content creation.

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Episode 9: How to Improve the Governance Culture & Productivity of Your Association's Board with Christina Becker, VP of Consulting & Online Training at Becker Associates

We speak to Christina Becker, VP of Consulting & Online Training at Becker Associates, a family-run business that focuses on supporting boards to be productive, impactful and have a positive impact on the association they represent.

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Episode 8: How to provide ongoing training to your team members, with Denise Amyot, CEO of Colleges and Institutes Canada

In this episode, we speak to Denise Amyot, the president and CEO of Colleges and Institutes Canada (CICan). CICan is an association of colleges and institutes in Canada and they support businesses by helping them identify training needs and by delivering specialized trainings for their employees. 

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Episode 7: Building a great team for your professional association - Aydin Mirzaee CEO Fellow.app

Serial entrepreneur and CEO of fellow.app Aydin Mirzaee joins us on this episode. Previously the co-founder and co-CEO of Fluidware which is now owned by SurveyMonkey.

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Episode 6: How to Create Strategic Partnerships & Recruit Donors, with Mike Ward, former Canadian diplomat & nonprofit aficionado

We are excited to have Mike Ward as our guest this episode to share his insights into creating strategic partnerships and donor recruitment!

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Episode 4: How to create value for association members, with Michael Lachapelle, Founder at Business Model Fulcrum

The associations are going through a transformation. In this discussion, the core takeaway is value creation and how to determine what is of value to your audience.

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Episode 3 - Embracing digital technology to drive innovation and serve members, with Jean-Claude Tétreault from the ACLS

The ACLS is at the forefront of using digital technology to serve their members across Canada. Their work serves as inspiration to other association executives looking to grow their organization. In this episode from Jean-Claude Tetrault, Executive Director of the Association of Canada Lands Surveyors (ACLS).

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Episode 2: How to create a roadmap for your website with Osamu Wakabayashi, Owner Zen Ideas

Let’s say you want to improve your organization’s website. Where do you start? It’s important to understand what role your website plays in your organization’s marketing strategy and have clear goals about what you are trying to achieve.

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Episode 1 - Corporate citizenship & how to create programs to engage with your community - Elizabeth Dove from Volunteer Canada

Elizabeth Dove joins us to discuss corporate citizenship. We go into an in-depth discussion about how to create community programs to engage your community and also get tangible benefits from it at the same time.

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