Embracing Digital Technology to Drive Innovation and Serve Members

A wise man said, "every time you use the word innovation, a kitten dies". I couldn't agree more, innovation starts with an open mind, embracing technology, experimentation, gathering feedback and continuous improvement. That's what we learn in this episode from Jean-Claude Tetrault, Executive Director of the Association of Canada Lands Surveyors (ACLS).

The ACLS is at the forefront of using digital technology to serve their members across Canada. Their work serves as inspiration to other association executives looking to grow their organization.

02:52
Tell us about yourself, Jean-Claude Tetrault, and your organization, Association of Canada Lands Surveyors (ACLS).

05:01 
What inspired you to work as an executive in land surveying?

05:51
What key services does your organization offer to your members?

10:21 
How are you using digital tools or digital channels in your organization?

14: 28
What are the challenges working with such a diverse group of stakeholders in eleven locations across the country?

15:33
What thought process or research did you go through to identify what your members need?

18:04
How do online courses you offer differ from courses you offer in person?

20:38
Tell us about your approval process for new projects.

23:04
How do you present your value proposition for each project?

24:11
What lesson did you learn by implementing these technical projects?

29:02 
You recently completed a project for your association; how is that going?

33:30
Are the courses you offer paid or free?

33:54
How do you design and deliver courses to your organization’s members?

36:32
How do you customize courses for your members when they have different interests in different stages of their careers?

38:15
What are the challenges of running a member-based association?

40:10
How do you recruit qualified volunteers for your association?

41:10
What do the volunteers gain from their experiences at ACLS?

41:30
How do association executive directors manage their tasks?

43:36
What Advice would you have for other association executives?
 

Looking to generate more leads from your website? Get our top five tips now!