If you work in the professional-association space, you know that associations are going through a transformation. It's never been more important for you to provide true value to your membership in order to retain your member base. In this discussion, the core takeaway is value creation and how to determine what is of value to your audience.




2:11
How do you create value for your members?

3:00
How did you get started working in membership area?

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For the example of a professional association that already has an established member base with members who are not engaged, the first thing they have to make sure they provide the right values and services. If they want to do more, what they could do?

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Should we start new services, or maybe recover gaps in services?

18:13
What would be the success criteria for the pilot?

25:20
How should we spread our contents?

25:55
How to create value for the association’s members?

28:36
The practical example of shaping the value.

29:38
Do you feel the initial investment in doing the R&D may actually be too high for associations?

33:18
Creating value: an example from Volunteering Ottawa.

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If I am a business leader and work in an association, where I could find the resources?

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What would be the top three takeaways to the audience?