About This Episode
The goal of this episode is to teach associations and member-based nonprofits how to create a roadmap to build their website or improve their website. You may decide to redo your whole website, or build out small improvements over time. The right course of action for your association is based on having clear goals about what you are trying to achieve with your website and an understanding of the role your website plays as a member of your association's team.
This episode discusses the ten steps of a successful website project, strategies for gripping design, tips for client engagement, characteristics of quality goals and milestones for reaching them, pointers on content marketing, and a healthy sprinkling of wisdom scattered throughout.
Take the time to think through your membership site improvement plans as you listen in on two people who have done it a hundred times before. These two know what can go wrong and how to make sure it goes right.
About Our Guest
Osamu Wakabayashi is an Ottawa-based marketer, web designer and web developer who has worked with some of the biggest nonprofits in Ottawa.
Ready to Improve the User Experience of Your Members today?
Get your copy of the Member-Centric User Experience Checklist & Worksheet that we put together from recommendations made by Elizabeth during this episode.
Full List of Questions We Asked Osamu
Tell us a little about yourself and what you do.
What is the role of a website in a nonprofit organization?
In your view, what is the role of a website for an organization or association?
If I am designing a website, what are the first questions I should be asking myself?
How can we align the website with the association’s business goals?
How do you present your website to new and returning visitors? What would be your goals for the new visitors and the returning visitors?
Why would the audience visit your website?
What are your thoughts on the main banner of the website? What should be shown there?
What are three powerful strategies for creating a nonprofit organization’s homepage?
How would you approach the design of the navigation of the website?
If you are saying that we should avoid drop-down menus, what is to be done when the website has great depth? How would you approach designing the menu to capture that depth?
How do you plan and design content?
What are some ideas and pitfalls of writing content?
How do you approach a new design project?
At which point do you create an outline of your content?
How do you engage clients in your process?
Looking for More Learning Opportunities?
Check out our amazing member-focused and engagement-focused events calendar! Webinars and interview-with-the-expert webcasts are hosted live several times a month! Bring your questions and let's start growing your association's membership!