Member Retention: Engaged Members Retain Themselves!
Retention is not a communication channel but an engagement channel. Focus on investing in your members.
Tuesday, May 24, 2022 at 3 PM ET
Let's Talk About:
- Why retention is not a communication channel but an engagement channel.
- Figuring out the lifetime value of your members.
- How much to invest in your members to retain them.
- How to engage members so that they retain themselves.
with Special Guest, Chris Vaughan,
Chief Strategy Officer at
Be More Profitable
Grow Your Membership
Further Your Mission
About This Episode
Member Retention is the very first step of member experience. Renewal is determined in the first 30-90 days. But how do associations ensure that members will retain themselves. Our special guest, Chris Vaughan, Chief Strategy Officer and Non Profit Membership and Marketing Consultant will answer these questions and more during this exclusive podcast interview. Chris will share his experience and explain how retention is not a communication channel but an engagement channel and how engaged members retain themselves.
About Our Guest
Chris Vaughan is the Chief Strategy Officer and Non Profit Membership & Marketing Consultant at Sequence Consulting. He used to lead strategy at a big consulting firm, but left and launched his own firm to bring a better kind of consulting to associations. His mission is to help associations and non-profits be their best. He is dedicated to helping associations build fanatical followings with big ideas that change the world. He is an expert at Market Research, Strategic Planning, and Marketing Strategy to deliver: increased revenue, growth through innovation and an engaged and loyal membership.
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