About This Episode
In this episode, we talk with association management royalty, Velma Knowles, about the four pillars of membership growth, discussed in her latest best-selling book about how to scale your membership. We start by busting some myths associations hold around membership and replacing them with data-driven pillars that are universal to all associations.
About Our Guest
Velma Knowles is a coach and consultant to associations and non-profit leaders around the what, when and how of growing membership, engaging boards, and delivering member relevance. Velma works with leaders to create sustainable membership growth by focusing on the 4-drivers of growth: Clarity in Numbers, Alignment in Resources, Relevance in Value, and Accountability in Planning. She is a speaker and best-selling author.
Ready to Improve the Experience of Your Members today?
Get your copy of the Member-Centric User Experience Checklist & Worksheet to get you started on impressing your members today!