We all recognize that there is increasing demand for personalization and need to move away from mass communication in the media industry. Print publications have largely been replaced with web and now it’s time for media companies to reach their audience through mobile devices, e-readers and soon wearables. Using an open and flexible content management framework like Drupal can help media organizations stay ahead of the curve and seize these opportunities ahead of competitors. As distribution networks become more open, media organizations need to make smart use of delivery channels to deliver and capture value. If you are considering how to embrace the new ways to reach your readership, there are ways that Drupal can help media organizations achieve this. Here are seven ways that a Drupal system can help a media organization:
Drupal has the built-in ability to save customizable user preferences when presenting content. This can be leveraged to either allow users to save their own preferences or to detect reading habits to present articles of interest.
Multi-channel distribution techniques to ride the technology wave
Be mobile, or die! More readers are using mobile devices for news than their desktops these days. This means having strong mobile presence is critical for news portals. Flexibility of theming and integration with modern responsive tools makes it easy to transform Drupal portals to responsive mobile websites that are easy to navigate. Drupal also provides a mechanism to publish articles in several machine-readable formats, which can be used to power mobile apps and e-readers.
Change page formats quickly to profile events, promotions and more
The content layout of a Drupal site can be made highly configurable through the use of Panels and Blocks. During special events like elections a site builder can easily drag and drop an elections module to the top of the page to make it stand out.
Drupal creates a consistent brand experience across publications
Media organizations usually have more than one publication, each catering to its niche audience. Building features as blocks and modules allows different publications to reuse these features and provide a consistent brand experience across publications.
Monetization and analytics
Media organizations typically make money through advertising, subscription sales and paid content. The advanced e-commerce capabilities of Drupal can be used to power both revenue structures and more. On top of this, there are powerful sales analytics modules that can track sales statistics: You can’t improve what you can’t measure.
Selective use of social media to generate leads and viral marketing
An increasing number of users receive news through social media these days. So without social media presence this is yet another distribution channel you are missing out on. Drupal provides features like Rules and Triggers with which you can automatically share select content to your desired social media network. This can help generate business leads and fuel viral marketing.
High return on investment
As Drupal is open source there is a high return on investment on a Drupal implementation. You get a rock-solid, flexible yet secure framework for free. Any investment you make goes directly on the implementation of your portal – a portal you can monetize for years to come.
Are you or someone in your organization looking to use Drupal? Give us a shout and we will be happy to discuss your project with you.