Full Webinar

How To Get Your Membership Site Project Green-Lit By Your Higher-Ups

About This Webinar
Membership managers know what their members need, but it can be hard to get their executive director to sign off on investing in the tools members need to succeed.

In this 40-minute presentation, you will learn how to prepare a proposal that will win over your team. Learn how to present the fact, collect the data and find the budget to get the approval needed to make significant changes to your membership site.


Topics Discussed In This Webinar

  • The formula to find the budget you didn't know you had.
  • The data & approach you need to make your case.
  • How to inspire your team to take a member-centric approach that will prioritize the membership site.
  • A path to uncover where you can increase member engagement and member retention.

Compliments From Our Webinar Attendees
"Thank you for the webinar. It will really help us make informed decisions!" — Paul Seale, Membership Engagement Manager, Pillar Nonprofit Network.

"This is valuable information and will help us know how to get things done!" — Erin Vanderstelt, Manager, Membership Engagement and Growth, Canadian Anesthesiologists' Society

"Very helpful. Soaking it all in. Very useful info!" — John Velleco, Executive Vice President, Gun Owners of America

"Great Session!" — Ailsa Archer, Coordinator, Membership and Administration, The Club Management Association of Canada

Who Is This Webinar For?
This webinar is for member-focused association staff watching your members flounder on your membership site, or lack thereof. You know that improving your membership site will improve the user experience of your members. You understand that happy members renew themselves. Every day with your lack-lustre membership site is another day of frustration for your members and staff.

But getting the approval to make a significant change to your membership site is hard! Your boss and association board have many priorities and the membership site is not at the top. This webinar will help you learn how to get your membership site project green-lit by your higher-ups.

Let's create a strategy to engage your members together! Book a call today!

What Is A Membership Site?
A membership site (also called a member portal or member's area) is a powerful tool for your association to better serve all your stakeholders.

Public Content vs. Members-Only Content
Having a membership site — separate from your public-facing website — allows you to create a curated experience for your members. This frees up your public website for content that is more appropriate for prospective members and other external stakeholders.

Streamline Internal Processes
A well-designed membership site also streamlines work performed by your association's team. By improving the user journey and experience for your members and prospective member, the frequency of customer service requests drops significantly. This frees up your staff time to invest in building your association and your content.

Member Benefits Delivery
A benefits-delivery-focused membership site will revolutionize how your association delivers your member benefits to your members. Increased member engagement and retention are possible!


Get Started 
Download our free Member Portal Must-Haves Checklist!

Join A Live Presentation!
Join an upcoming webinar! We talk about all things member engagement!

Book A Membership Site Redesign Workshop
Allow our team of member engagement experts to audit the user experience of your association's membership site. Learn more!