About This Webinar
We all want a great experience for our members, we want them to use their benefits, be engaged, and appreciate all the work we do so that they stay members. But most of the time, this doesn't happen. Our members get lost, lose interest and leave.
To help you and your association solve the problem of member engagement and member retention, we have created this webinar to guide you through these issues and uncover the best ways to address them.
Topics Discussed in This Webinar
- Making the right impression during the onboarding process.
- Capturing the initial enthusiasm of a new member.
- Building relationships over transactions.
- Winning back members who do not want to renew.
- Capitalizing on member churn to gather info for improvement.
Website & CRM Recommendations
We will also discuss the software that we recommend for associations. We discuss CRMs — namely CiviCRM — Drupal and WordPress. We'll discuss the various membership management tools on the market and you'll leave better equipped to make the right tech decisions for your association. We also discuss the difference between custom-built membership sites and done-for-you template options.
Compliments From Our Webinar Attendees
“Thank you for very much. The presentation was very good and informative. You did a great job delivering and highlighting the important points.” — Jim Rossi, Military Officers Association of America
“Fantastic information provided. Thank you for the webinar!” — Carlene Salmon, Ontario Medical Association, Communications Specialist
“Great reminders of onboarding best practices for better retention. Thanks for the webinar.” — Isabel Shocket, National Automatic Merchandising Association, Director of Membership
"Thank you for a great presentation." — Heather Harvey, Senior Manager, Membership, PMMI, Association for Packaging and Processing Technologies
"I really enjoyed this webinar!" — Renee Ross, AAMI, Association for the Advancement of Medical Instrumentation
"Thank you for a very engaging webinar. Well done and informative. Very into it!" — Scott Long, Manager, Membership & Communications, Canadian Finance & Leasing Association
"Love all the ideas! There has been lots of great tips and content in this so far, thank you!” — Camryn Holmes, Membership Coordinator, Realtors Association of Hamilton-Burlington
“Feeling good. Great content, Thanks!” — Michael Rothe, President & Chief Executive Officer, Canadian Finance & Leasing Association
“Overall feeling pretty good, some good tips were shared.” — Stuart Moulton, Executive Director, Ontario Kinesiology Association
"Awesome content! This is excellent!" — Roni Crawley, Membership Coordinator, Software & Information Industry Association
Who is this Webinar for?
This webinar is best suited for association executives, membership managers and marketing managers who are at a crossroads trying to determine the direction they need to go to improve or change their association's website and membership site.
This webinar will give your team the information you need to make an informed decision about improvements, upgrades and changes to your CRM, public website and membership site.
Let's create a strategy to engage your members together! Book a call today!
What is a Membership Site?
A membership site (also called a member portal or member's area) is a powerful tool for your association to better serve all your stakeholders.
Public Content vs. Members-Only Content
Having a membership site — separate from your public-facing website — allows you to create a curated experience for your members. This frees up your public website for content that is more appropriate for prospective members and other external stakeholders.
Streamline Internal Processes
A well-designed membership site also streamlines work performed by your association's team. By improving the user journey and experience for your members and prospective member, the frequency of customer service requests drops significantly. This frees up your staff time to invest in building your association and your content.
Member Benefits Delivery
A benefits-delivery-focused membership site will revolutionize how your association delivers your member benefits to your members. Increased member engagement and retention are possible!
Download our free Member Portal Must-Haves Checklist!
Join a Live Presentation!
Join an upcoming webinar! We talk about all things member engagement!
Book A Membership Site Redesign Workshop
Allow our team of member engagement experts to audit the user experience of your association's membership site. Learn more!