Only profit can make any business survive and grow.  A good marketing strategy is one of the major ways to make that happen. 

Download a checklist to improve your search engine ranking

Nowadays, if you need anything or if you search any products or services, you just tap your finger or speak out vocal commands to your device and you find whatever you want.  It is amazing to see how traditional marketplaces are being replaced every day by a new marketplace called the Search Engine.

Never has it been so important that your business is accessible by the Google search engine and by other major search engines.

What is SEO? 

SEO stands for “Search Engine Optimization”.  It increases the quality and quantity of website traffic, which keeps your brand and company website at a top rank through non-paid search engine results.



Can SEO be improved?

There are several things you can do to bump up your website's standing in search engine results.  Here are ten steps you can take.

01. Enhance the user's experience

According to a study on ranking factors, the top four are website visits, time on site, pages per session, and bounce rate.  If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, all of which improve your search ranking.

To achieve this, your website design should be user friendly over all devices and easy to navigate for finding useful content.
02. Publish quality content

Quality content is the number one driver of search engine rankings.  That’s why content marketing is so popular.  Quality content created specifically for your intended user increases site traffic and improves your site's authority and relevance.

New content should be published and updated on a regular basis, ensuring its quality and pertinence.  Create your content relative to the target market.  This means identifying your target clients and having your site's contents written based on what would be of interest and benefit to them.
03. Prioritize backlinks

Backlinks are links from other websites to pages within your website.  Importantly, these are one of the most heavily weighted Google ranking factors.  Incoming links to your website's content from popular domains demonstrate your site’s authority, bring new traffic, and improve your site’s search ranking.

There are a few things you can do to increase the number and quality of backlinks.  First, publish rich articles on your site that others will want to read.  Second, encourage visitors to your site to share your content on their own sites.  You can also send emails to reputable sites covering similar content requesting they use your content links in their site articles.  Fourth, you can write joint articles with partners that can be posted on both your site and theirs, and each link to the other's sites.
04. Optimize website images

Optimizing your images is crucial to boost the speed of your site and to make it easier for Google to identify the images on your web pages.  Make sure all your website images are compressed, have descriptive filenames, and include proper information, such as alternative text.

Whenever you use images, try to upload in optimized image formats for the website - such as JPEG2000 or WebP - or you can use a plugin that will optimize your images automatically when uploaded.
05. Use H1 and H2 header tags

There is a strong correlation between a high Google search rank and the use of header tags in the body of your content.  Header tags are also a great way to show the structure of content and emphasize key points, making it easier for the reader to find relevant information.

Make sure the main title of the content has an H1 tag.  For example: <h1>What is Search Engine Optimization (SEO)?</h1> represents what’s most important and easy to catch by search engines.  Then use the H2 tag for subpoints in your content. 

Download a checklist to improve your search engine ranking

06. Use the Title metadata

The title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results.  It is the most important metadata on the page.  Make sure your content has a proper title that is at once complete and concise.  Spend some time researching which words are best for your organization and its website.  The best practice is to aim for no more than 50–60 characters because that way Google displays it properly in its search results.
07. Strategically place keywords

The placement of keywords throughout the site is also an important SEO tactic.  But, don't overdo it.  Make sure you don’t add ridiculous amounts of keywords - especially if they are unrelated to your core messaging - as this can lead to the site being flagged as spam.  Search engine spiders are programmed to ignore "keyword-stuffing".  Create a list of important, relevant topics based on your business or industry and use these throughout your content in a contextually appropriate manner.
08. Use the Description metadata

Description metadata is the textual description that a browser may use in the page search return.  A good meta description will typically contain two full sentences.  The best metadata description length is between 50–160 characters.
09. Enhance page speed

Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first piece of information from the webserver).  One option is to evaluate your page speed with Google's PageSpeed Insight tool.  Optimizing images, reducing the size of your CSS, HTML, and JavaScript files, reducing redirects, and leveraging browser caching of your website will all speed up your site significantly.
10. Monitor progress

Keep track of your page ranking.  Google toolbar and Alexa are two popular tools you can use to monitor your page ranking.  Other important tasks you can do are to check the referrer log so that you can monitor how visitors are coming to the site and the search terms they are using to find you (see "keywords" above for how to use these).  We also recommend setting up Google Search Console, Google Analytics, and Google Tag Manager on your site.  These make it easy to monitor the site on a regular basis.

Search engine optimization is a continuous process.  You need to keep an eye on it.  If you don't stay on top of it, you might find your position in search engine rankings to be falling.  Nothing can guarantee you the top position in search engine rankings, but a little hard work will greatly increase your chances.

A helpful tool

Here's a quick checklist you can use to make sure you are doing everything you can to improve your site's SEO:

Download a checklist to improve your search engine ranking