Only profit can make any business survive and growth. Marketing strategy is one of the major roles to make it happen. 

Nowadays, if you need anything or if you search any products or services, you just tap your finger or vocal commands on the device and you find whatever you want. This is amazing to see how traditional marketplaces are getting replaced day-by-day by a new marketplace called Search Engine that is emerging in the industry.
So, you have to make sure your business is available in the Google search engine and in other major search engines also.

What is SEO? 

            SEO stands for “Search Engine Optimization”. It continues the practice of increasing the quality and quantity of website traffic. Which keeps your brand and company website on top rank through non-paid search engine results.



So here are the checklists to improve your site in search engines.

01. Enhance the website’s user experience:
               According to a study on ranking factors, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.    
To achieve this your website design should be user-friendly in all devices and easy to find useful content. Also, offer valuable updated information.
02. Publish quality content:
        Quality content is the number one driver of your search engine rankings. That’s why content marketing is so popular. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.
Contents should be published and updated on a regular basis which will ensure the quality of those. Also one of the best ways to achieve quality content is to make content based on the target market. Identify your target clients and have your site contents written based on what your clients might get interested in.
03. The increasing backlink is priority:
        “Backlinks” links from other sites to your site are one of the most heavily weighted Google ranking factors. Incoming links to your website contents from popular domains show your site’s authority, bring traffics and improve your site’s search ranking.
To increase backlink publish articles on the rich domain and create “Backlinks”. Send emails to them and request to use your content links on their site articles. Request your visitors to share your content.
04. Optimize website images:
           Optimizing your images is crucial to boost the speed of your site and to make it easier for Google to identify the images on your web pages. Make sure all your website images are compressed, have descriptive filenames and include proper information.
Whenever you use images on your site try to use an optimized image format for the website such as JPEG2000, WebP or you can use plugin which will optimize your images automatically when you upload.
05. Use H1 and H2 header tags:
          There is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of content and emphasize key points.
    Make sure the main title of the content has an H1 tag, for example: <h1>What is Search Engine Optimization (SEO)</h1> it represents what’s most important and easy to catch by the search engine. 
06. Title:
            Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on-page. So make sure your content has a proper title.
Research which words are best for your organization and website. The best practice is to keep your title tag under 50–60 characters. Because Google displays it properly.
07. Keywords:    
            The placement of keywords throughout the site is one of the most important SEO tactics. But, make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to the site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.Create a list of important, relevant topics based on your business or industry.
08. Description:
           Description metadata is the textual description that a browser may use in the page search return. A good meta description will typically contain two full sentences.
The best metadata description length is between 50–160 characters. Make sure the site has proper description metadata.
09. Enhance page speed:
        Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first piece of information from the webserver). You can evaluate your page speed with Google PageSpeed Insight tool.Optimize images, reduce the size of your CSS, HTML, and JavaScript files, reduce redirects and leverage browser caching of your website which will speed up your site significantly.
10. Monitor progress:
       Google toolbar and Alexa are some of the popular tools you can use to monitor your page ranking. Other important tasks you can do is to check the referrer log so that you can monitor how visitors are coming to the site and the search terms they are using to visit there.Set up google search console, google analytics, tag manager on your site. So you can monitor the site on a regular basis.

       Search engine optimization is a continuous process. The company must need to keep an eye on it continuously. If you don't then you might lose your position from search engine ranking. No one can give you guarantee the position in the search engine ranking. It's on your hand only. Here's a quick checklist you can look out for.


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