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Creating a wish list is an important task to do when figuring out how you can improve and optimize your website. Then we move on to business goals: what do you want your visitors to do when they are on your website? Are you letting them do those?


What is your website for?
Websites serve a number of purposes. It can be used to provide information, to sell products, to connect people, and mostly, to connect with your audience. At the end of the day, you want your website to support your business goals. Whether that’s to attract new and potential leads, convert potential leads to customers, boost sales, or simply connect with your audience.

Here are a few things you need to figure out to be able to create a plan to update your website:

Who is your target?
First, figure out who your website’s target segments are. A great idea to use is the 80-20 rule, where you identify the top 20% users who generally attributes to 80% of your business. Knowing who your top users are provides you a direction on how to create your new design to better cater to this segment. Are your top users generally aged between 20-30 years old? Then a great idea would be to focus on making the mobile version work well.

What are your most accessed areas?
The 80-20 rule also applies to the top 20% areas of your website that is being accessed by most of your website visitors. To better prepare for this, you can use tools such as Google Analytics and HotJar, to study which areas, buttons and pages of your website are being accessed and utilized most. Having this information gives you the specific areas to utilize more and which ones to improve.


Check the competition!
And lastly, you can check what other companies are doing on their website, see what you like and what you don’t. And from that, decide which features will work best with your target segment and which ones will complement and support your goals.
From there, you then create your wish list. This will include the features you want your website to have. It can be a design update, new call-to-action buttons, forms and anything else that can improve your users’ experience while browsing your website. Keep in mind that these new features should support your overall business goals and not things what you just want on the site without a clearly defined purpose.

Arrange your list!
Once you complete your wish list, arrange the list from the highest priority to the medium/lower priority tasks. You can start working on the highest priority tasks until you go through all the things on your list!

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