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It's Not About Price, It's About Value: Making Membership the Obvious Choice
Learn how to understand your membership & focus on the value of your benefits
so that membership cost is never a turn off.
Tuesday, November 16, 2021 at 3 PM EST
Let's talk about:
- How to highlight the value of membership.
- How to avoid devaluing your membership.
- How to make your membership rate seem justified and reasonable.
- Value-based decision making.
with Aviva Rotenberg,
Executive Director of the Association of Chiefs of Police
Be More Profitable
Grow Your Membership
Further Your Mission
About This Episode
Does your association oscillate on the right cost of your membership? Do you ever wonder if you should lower your price, or discount your price?
Let's flip the conversation from price to value. Increasing the value, and perceived value, of your membership is key for members to appreciate your membership cost, rather than see it as a barrier!
Learn about member-focused and value-based decision making best practices that make your benefits stronger and increase your membership's confidence in your association.
About Our Guest
Aviva is a lawyer and senior association executive with over 15 years experience building teams, leading people, developing strategy, and implementing change. She has led projects and programs that drive innovation and propel strategic priorities and values for associations.
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