About This Webinar
Discover the essentials for your association’s public website to double your membership and sponsorship!
- Understanding Association Website Visitors: The importance of knowing your target audience, their needs and their online behaviour. Use techniques to gather user data through website analytics to improve your targeting.
- Challenges in Association’s Public Websites: Solve common issues like member engagement and intuitive design by sharing specific challenges in interactive sessions.
- Effective Homepage Design: Emphasize on storytelling on your website’s homepage to engage visitors. Use the three-step formula.- understanding your audience problems, presenting solutions and establishing trust.
- Content Planning and Organization: Significance of planning website content and tailoring content to meet specific needs of your main audiences.
- Design and Navigation Best Practices: Keep your website’s design simple while ensuring easy navigation. Use user-friendly design such as mega menus and such for organizing and presenting extensive content.
About the presenter
Farhad Khan is a thought leader in membership websites and membership strategies. He is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 12+ years.