About This Episode
People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable?
Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the right price to the value your organization provides and communicate it to your audience.
Join us and our special guest Dr. Michael Tatonetti and learn all you need to know about financial sustainability for your association.
About Our Guest
Dr. Michael Tatonetti is the Founder and CEO of Pricing for Associations who loves to share his expertise on how associations, nonprofits and chambers can evolve their pricing strategy, leverage value to drive innovation, and align pricing and value with their mission.
He is a Certified Association Executive and Pricing Professional as well as a proud Association Forum Forty Under 40 honoree for his dedication to the association field.
We talked about
How you can succeed with a profitable subscription based model.
What you need to know to deliver ongoing value that supports a subscriber’s goal.
Strategies to set the right price, and communicate your benefits.
Key insights to get financial sustainability in your association.
How do you decide when to use flat vs. tiered membership? And how do you create the tiers?
How much is your value add as an association with staff and overhead?
How do I balance individual membership vs organizations vs large organizations with different locations?
How do you manage competition?
How do you convince others in your organization that raising prices it’s the best thing to do?
How to deal with objections when some members mayne individuals or businesses are not willing to pay the increased fees?
Some associations had to increase their fees due to inflation - how do you communicate the changes to your members?
What are you seeing as the trend for associations who raised their dues during
Covid or are looking to raise them now?
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