This short video captures the importance of promoting your services to your existing members. Yes, your existing members! When we think of marketing, we tend to think of new prospects and new members, but it is ten times harder to get a new member than it is to hold onto an existing member.
How many of your current members use the benefits you offer? if you track it, you may be surprised at how low those numbers are. When our members do not use our benefits, they don't see the value that the membership offers. When they don't experience the benefits of membership, they are at risk of not renewing.
Keep your members engaged and satisfied with your offerings is the key to growing your membership.
Looking for more tips to hold on to your members? Check out our 5 Tips for Member Retention by clicking HERE.