About This Webinar
For nearly 10 years now, I have personally worked with a long laundry list of associations to address their gripes, such as “How do I grow my association’s membership? How do I stop members from leaving?” Or even “How do I increase member engagement”. Over the years, I have seen many common themes emerge. The industry and field of these associations have varied, from small professional associations to large training institutes, but interestingly enough – their problems do not. In our latest webinar, I dive a little deeper into the topic, but I also wanted to give you the rundown here.
Our Membership Secrets in Action
Our client Cool Cleveland is a great example of this. They implemented our first secret to address their concerns about their membership not recognizing their value, and they saw a 300% increase in membership in just two years. How did they do it? Well, they started thinking like their members. They started to understand their member’s needs and wants and tailored their content accordingly. In our webinar, we walk you through exactly how.
One of the other secrets we walk you through in the webinar is to ensure you’re focusing on relationships, not transactions. Your members are people, not just numbers. The reality is that transactions are very easy to cancel, but when you’re engaged in a relationship, it is much more difficult to break.