About This Webinar
We all want a great experience for our members, we want them to use their benefits, be engaged, and appreciate all the work we do so that they stay members.
In this webinar, we will discuss how to present your association's member benefits for maximum member engagement and deliver a better user experience!
We will talk about how to highlight the value of your membership by prioritizing connecting members with their benefits!
Topics Discussed in This Webinar
- The importance of properly positioning your benefits.
- How to best communicate the value of your member benefits.
- Drive member engagement and member retention.
- How to present your benefits for maximum engagement.
- How to deliver a better member experience.
Website & CRM Recommendations
We will also discuss the software that we recommend for associations. We discuss CRMs — namely CiviCRM — Drupal and WordPress. We'll discuss the various membership management tools on the market and you'll leave better equipped to make the right tech decisions for your association. We also discuss the difference between custom-built membership sites and done-for-you template options.
Compliments From Our Webinar Attendees
“This is a really good session!” — Ann Cain, Director of Events & Communications, International Institute of Business Analysis
“Excellent, excellent material! Great take-aways!” — Jody Murray, Provincial Director, Atlantic Canada Aerospace & Defence Association
“Very interesting! Great advice! You've got our wheels turning, for sure!” — Wendy Kramer, Assistant Director of Membership & Career Services, Academy of Management
"You have been so helpful.. I always learn so much from you!" — Holly Brenna, Marketing & Communications, Pacific Immigrant Resources Society
"Very inspiring!" — Demet Gümüs, Junior Consultant, ILGA World
"So interesting!" — Chantal Hetu-Neuman, Membership Services, Events & Operations Coordinator, Canadian Association of Radiologists
"I very much enjoyed the webinar. Interesting insights on membership management!" — Jan Lichota, Senior Manager, Brussels International Association Forum
"Great info. Really good insight" — Kia Davis, Director of Membership & Chapter Relations, WTS International
"Thank You! Lots of info to consider" — Mekayla Washington, Engagement Specialist, Membership & Chapter Communications, WTS International
"Thanks for the info!" — Christine Gil, Membership Manager, The American Society of Echocardiography
Who is this Webinar for?
This webinar is best suited for association executives, membership managers and marketing managers who are at a crossroads trying to determine the direction they need to go to improve or change their association's website and membership site.
This webinar will give your team the information you need to make an informed decision about improvements, upgrades and changes to your CRM, public website and membership site.
Let's create a strategy to engage your members together! Book a call today!
What is a Membership Site?
A membership site (also called a member portal or member's area) is a powerful tool for your association to better serve all your stakeholders.
Public Content vs. Members-Only Content
Having a membership site — separate from your public-facing website — allows you to create a curated experience for your members. This frees up your public website for content that is more appropriate for prospective members and other external stakeholders.
Streamline Internal Processes
A well-designed membership site also streamlines work performed by your association's team. By improving the user journey and experience for your members and prospective member, the frequency of customer service requests drops significantly. This frees up your staff time to invest in building your association and your content.
Member Benefits Delivery
A benefits-delivery-focused membership site will revolutionize how your association delivers your member benefits to your members. Increased member engagement and retention are possible!
Download our free Member Portal Must-Haves Checklist!
Join a Live Presentation!
Join an upcoming webinar! We talk about all things member engagement!
Book A Membership Site Redesign Workshop
Allow our team of member engagement experts to audit the user experience of your association's membership site. Learn more!